• Our Process and Approach

    We begin by listening to your needs and the goals you want to achieve. We then dig into your story, examine the competitive landscape you operate in, and translate insights into visual and verbal content that speaks to your audience.

    Our process is collaborative, and our aim is to move projects along on-schedule and keep all stakeholders informed throughout. To that end, our lines of communication are always open, and we make it a priority to be fully engaged, responsive to your needs, and focused on creating the best quality outcomes for your project.

    After that, we manage, monitor, measure and fine-tune as necessary – our ultimate goals are to exceed expectations, deliver yields on your investment, add value to your organization, and become a trusted member and extension of your team.


    Where do you want to go and what do you want to accomplish?

    Our process always begins with questions: What inspires and motivates? How is your organization different? Who is your audience? What’s the ideal outcome for this particular project? Prior to any design effort, we ask and listen. We want to understand your big picture, dig into details, and devise the solutions that will best serve the given project.

    Our methods are qualitative and quantitative. We conduct interviews, research, mock-ups, and testing. We look at your challenges and opportunities from all angles and work with you to find the path for ongoing success.

  • Planning
  • Positioning
  • Solutions
  • Copy, art, and typography should be seen as a living entity; each element is integrally related, in harmony with the whole, and essential to the execution of ideas.

    Paul Rand

    Design & Messaging

    Communicate with power.

    Your brand is more than a logo and tagline — it’s a collection of messages, visual cues and activities that represent what you stand for and who you are. We’re here to help you define and express that brand in ways that create understanding across all your audiences.

    We’ll examine how you operate and how you’ve built (or want to build) your reputation. What inspires the passion for your work, your company, and your mission? Our skill is in helping you define an authentic verbal and visual voice that communicates your position. Collaboratively, we’ll develop and deliver a set of tools that distinguish and build your brand.


    Spreading the word on virtual platforms.

    Web technology moves at a rapid pace. Websites are never finished, rather they are a dynamic tool: use it appropriately, take good care of it — which may mean occasional sharpening — and it will last a good long time. We stay at the forefront of trends and technology in web design so that you know your web investment incorporates the most appropriate technology and has room to grow. A thoughtfully designed site will communicate effectively and function intuitively.


    Creating a buzz while informing and winning over your audience.

    One thing is for certain in the digital age, the access and ability to promote, cross-promote and have access to multiple outlets for any given piece of news you may want to share is only a few clicks, slides or taps away. Knowing when, where, and how to bring it all together, (or not), is another story — and that’s where we can help.

    We have themed and promoted milestone events with award-winnning ideas; directed, written, pitched, and placed work into prominent magazines, trade publications, and news outlets. We humanize technical subjects that allow important work to be understood and remembered. And once we develop content, we’ll lay it out with graphics and photos, and promote it through appropriate channels.


    Bringing big ideas to life on the small screen.

    Anyone with a phone can make a video today, but it still takes skill and creativity to tell a good story —and meticulous project management to keep all the moving parts of production pointed in the same direction. Whether it’s 30 seconds or 30 minutes, we’ll work with you to produce a marketable multimedia story that speaks to your audience about the important work you do.